We felt that having a little more tradition in the mark was the smart way to go.” It was a kind of populist expression - everyone’s excited about Obama, people are talking… (but) it was a little too far out of the box. People felt this was really something new, something different. “There was a lot of excitement about this. “This masking of different photos with the O shape became an opportunity to say different things in different moments… The O could contain all these different ideas, possibilities and feelings.” There were fifteen, sixteen options, and we focused on three.” Three finalist Obama logos Usually we only develop two to four, maybe five. “Before we even arrived at the final identity we were aware of developing a number of options that had an element that stood separate from the typography.” “There was an idea of unity that emerged, particularly when we began to look at the red and blue, and how they intersected.” And remember, it’s OK to steal a few ideas from other brand logos and even to use templates as the foundation to create unique logos.“We did see the O as standing for something beyond just the first initial of the candidates name.” So learn to find inspiration from other logo designs and designers. Surely you can’t afford to design just one logo per year. Some logo designers like Paul Rand spend months and sometimes years designing a single logo. Of course, finding inspiration for a unique design is not as easy as it sounds. Find Inspiration in Other DesignsĪ logo has to look unique and original to make your brand stand out from the crowd. Make sure you take your brand’s personality into account when choosing a font for your brand logo. You can instantly see the user-friendly and fun side of these companies in their font designs. Take logos like Burger King, Baskin Robbins, and Walt Disney, for example. The font you use for the logo should also be part of the personality of the brand. It’s what helps define the company and make the brand instantly recognizable no matter where you see it. The logo is a part of a brand’s identity. Use a Font That Match Your Brand’s Identity So think carefully about how and where the logo will be used when choosing the font. It won’t look as great or clearly visible when it’s printed on paper. Imagine using a thick bold font in your logo and having to print it on a letterhead. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity. Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Think about where and how your logo will be used. It’s important that you also follow this trend when choosing a font for your logo to keep the design consistent with your company branding and to make it more appealing to your target audience. While more personal and casual brands use sans-serif fonts. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo. One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font. These tips will help you make that decision-making process a lot easier. See More Logo Templates 4 Tips for Choosing a Logo FontĬhoosing a font for a logo design can be tough. Pre-Made Logo Templates AI, EPS, PSD Monogram Logos Adobe Illustrator Real Estate Logo Set AI, EPS, PNG, SVG, PSD

Cool political logos